On-Page Optimization

 Search Engine Optimization (SEO)

SEO is an activity of optimizing webpages or websites in order to make them search engine friendly, thus getting higher ranking in search results.

Ways of Optimization

Conceptually there are two ways of optimization

On-Page-Optimization

1) OFF-PAGE Optimization :- It includes link building, increasing link popularity, link exchange etc.

2) ON-PAGE Optimization :- It includes providing good contents , good keywords , appropriate title. This is mainly for handling the modifications inside a page or site.

ON-PAGE Optimization

On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website’s search engine rankings and earn organic traffic. It includes providing good contents , good keywords , appropriate title. This is mainly for handling the modifications inside a page or site. it helps search engines understand your website and its content.

Anchor Text

Anchor Text


There are many components to SEO. One important part of SEO that you should be using in all of your content is anchor text. Anchor text (also called link text) is a visible and clickable piece of text that serves as a hyperlink from one page to another. It is usually distinguished from regular text by having a different color or an underline.

Image Optimization

  • Images used must be relevant to the content
  • As the number of images increases ranking also increases
  • Images used must be informative
  • Image filename must contain only hyphens and no other characters

Title Section

 A webpage title can be called as identity card because page title is displayed as part of snippet in search results. So it should be attractive ,impressive, meaning full . Title portion  are written within <title> </title> tags. It should always free from grammar mistake and spelling mistake.

Snippet :-Snippet is a portion of webpage which shown in a search result. Basic snippet includes url, title, description. There will be favicon in mobile phone's search result. Advanced snippet includes search box, site links, thump nails, events etc. This helps in improving CTR( Click Through Rate).

Qualities Of A Good Title

  • Title length :- if title length is too long, it may display by adding ellipsis (…)
  • Title must have minimum three words.
  • Unique titles will improve CTR.

Meta Description

 It provides brief summary of webpage. Meta description will display as a part of snippet in search results. It recommends description between 55-160 characters in a page and 150 characters in the case of news post, article, blog. This can impact a page's CTR. So its important to keep it as unique as possible.

It will be good to bring focusing keyword in description. If our website has a business directory or open directory project like news websites or Wikipedia , google will show it as a meta description.

Body Section

Body is the main part of page. It gives all the information about the page. The body section will be written inside <body> </body> tags. tag is an important element that contains all the content displayed on a web page in a browser. It must be filled in correctly in order for the page to look and be successfully ranked in search engines. H1 gets more priority in body portion. The body portion should always free from grammar mistakes and spelling mistakes. Also it should be very simple. If there is more than one H1 heading, the page will be stored in temporary storage area by browser. H2 headings are commonly used for representing secondary keywords.





Comments

  1. Chamindah11 June 2023 at 09:39

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