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What is Digital Marketing?

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What is Digital Marketing? Digital marketing is a broad term that encompasses all marketing efforts delivered through digital channels, primarily the internet, to connect with current and potential customers. It's an umbrella term for a range of online activities and strategies used by businesses and organizations to promote their products, services, or messages. Digital marketing utilizes various digital platforms and technologies to reach and engage with target audiences. Digital marketing encompasses all promotional efforts leveraging technology or the internet. Businesses utilize digital platforms such as search engines, social media, email, and various websites to connect with their current and prospective customers. Employing various digital marketing channels and technologies, companies can continuously evaluate the effectiveness of their campaigns, content, and strategies, typically in real-time, to identify successful and unsuccessful approaches. Want a digital marketing p...
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Google Analytics

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  Google Analytics Google analytics is a basic tool for search engine optimization (SEO). Tool is available to anyone for free. By using this, details of viewers. It's also helpful to know about the traffic source or method. Also details regarding location, device, browser, OS will be available. Four types of traffic source 1.       Directed traffic: - visitors coming to web site directly by searching website address in browser. 2.       Organic traffic :- visitors coming to web site directly by searching website name in browser. 3.       Social Media traffic :-visitors coming from social media like Facebook , Instagram. Social media traffic can be classified int two, paid traffic and organic traffic. Advertisements can be considered as paid traffic. 4.       Referral traffic :- visitors coming  through a link from another website. St  Steps To Install Google Analytics Tracking Co...
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Google Search Console

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  Google Search Console Google Search Console is one of the basic tools of SEO. This is a free tool which is provided by google. Beginning  it was known as Google Web Masters Toll. By using this, it is very helpful for the verification of website's ownership. Google consider this tool as a mock point, because google can make a communication with website and vice versa. Errors occurs related to title; hyperlink can also be communicated with google.  Google provides five methods for google  search console  verification.  File verification Method: - Also known as recommended method. Search console verification is a way to prove who actually owns website. Meta Tag Method: - Meta HTML tags are used for the additional information about the page. Google Antics Method: - This method is to collect details of visitors like their OS, network, browser, device etc. Google Tag Manager Method: -Mainly for adding tag or tracking code. DNS Data Record Adding Method: - user...
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On-Page Optimization

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 Search Engine Optimization (SEO) SEO is an activity of optimizing webpages or websites in order to make them search engine friendly, thus getting higher ranking in search results. Ways of Optimization Conceptually there are two ways of optimization 1) OFF-PAGE Optimization :- It includes link building, increasing link popularity, link exchange etc. 2) ON-PAGE Optimization  :- It includes providing good contents , good keywords , appropriate title. This is mainly for handling the modifications inside a page or site. ON-PAGE Optimization On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website’s search engine rankings and earn organic traffic.   It includes providing good contents , good keywords , appropriate title. This is mainly for handling the modifications inside a page or site.   it helps search engines understand your website and its content. Anchor Text There are many components to SEO. One important part of...
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History and Evolution of SEO

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 Search Engine Optimization (SEO) SEO is an activity of optimizing webpages or websites in order to make them search engine friendly, thus getting higher ranking in search results.     Crawling , Caching and Indexing Crawling : A discovery process in which search engine send spiders to find out new or updated content.it could be a a webpage ,image , video ,PDF etc. Indexing : Indexing is a result of successful crawling. Indexing is where search engine has crawled the web pages and stores them in the database. Caching : Caching is where copies of webpages stored locally on an internet users hard drive or within search engines database.  History It is believed that SEO was born in 1990s. At this period worlds first website was launched and there was a huge need for accessibility, and worlds first search was created.  Tim Berners-Lee launched the first website in 1991. Shortly competitors like yahoo(1994) and google(1997) entered  .From then to now hund...
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